![]() If your team publishes long-form video only, you’ll limit distribution opportunities for your content. But you’re likely to find that the minimum cost of a long-form video that fits your brand standards can only go so low. Streamlining your production workflow can certainly help decrease expenses. Longer videos and higher production values naturally lead to increased costs. Yet focusing on long-form video isn’t always great for your marketing budget. Because this format allows for a complete story arc, it’s ideal for interviews, customer stories, behind-the-scenes content, how-to videos, episodes of a series, and much more. How Short-Form YouTube Video Can Help With Cost and Distributionįor many businesses, long-form video is the foundation of a successful YouTube channel. Let’s take a look at how short-form YouTube videos can address these issues and explore why recent YouTube algorithm updates make short-form video particularly useful. If your business focuses solely on producing long-form video for YouTube, you could be missing out on valuable distribution and cost-saving opportunities. Why Marketers Should Leverage Short-Form Video on YouTube In this article, you’ll discover how to use YouTube Shorts and Clips to drive more traffic to longer YouTube content. ![]() Want more people to see your long-form videos on YouTube? Wondering how short-form video can help?
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